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How does traffic improve rankings?

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Each traffic type helps improve rankings slightly differently, but they all benefit your rankigns by lowering your Alexa score. Typically, the lower your Alexa score is the better your rankings will be. Relative referral traffic benefits because it shows people are going to your sites/pages after leaving other highly relevant reosurces on the internet. Organic CTR traffic helps because it shows a large percentage of searches for any search phrase you're targeting are choosing your URL's over your competitors. In addition to imrpoving rankings, it makes your (or your clients) Analytics reports look pretty awesome. There are endless benefits. 

 
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